Ep. 32: Alex Fuglesang -Turning Desalination Upside Down, Literally
Sometimes things just strike you as dumb and then one day you understand why. The current model of desalination is a great example. It's something that everyone thinks that we at BIV should be invested in up to the eyeballs, and, of course, we support technologies that are pertinent to desal, but the legacy model is just a tough nut to crack. Ever more scaled plants to minimize the per gallon cost of purified water is the name of the game. So when I met Alex Fugelsang and the full Flocean team, it was like a light bulb going off. Legacy desal was dumb for the simple reason you were pumping up onto land a whole load of water, putting all of it through a giant factory, having designed it for all of that water, then throwing at least 40% of it back into the ocean. So what if you could desalinate under the surface of the sea and get rid of all that excess capacity? You don't run into paradigm shifts all the time, but we think that Flocean is one of them. Alex is a superb guy with a fascinating skill set, having spent most of his life operating machinery at inhospitable depths, and he's on a remarkable mission to put a huge dent in global water insecurity. Please enjoy my conversation with Alex Fugelsang.
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Full show notes and links to mentioned content below.
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In today’s episode, Alex Fuglesang details Flocean's underwater desalination: less energy and less environmental impact thanks to stable deep-sea conditions. He reveals how robotics ensure reliable maintenance in their water-as-a-service model, and highlights building trust with communities, providing tailored solutions for water scarcity. Alex also shares insights on his background, leadership, and the future of desalination.
00:00 - Why Legacy Desalination Is Failing
02:16 - Operating and Engineering in Harsh Deep Sea Conditions
05:30 - Robotics and Automation in Underwater Water Tech
06:32 - Flocean's Origin Story
10:35 - How Flocean Cuts Energy Use and Environmental Impact
13:22 - Simplifying Permitting for Subsea Desalination
15:16 - Real-World Water Scarcity Challenges in Island Nations
17:24 - Growing Industrial Demand for Onsite Desalination
19:52 - New Business Models for Water Delivery
22:56 - What Infrastructure Investors Want from Water Tech
24:09 - Building a World-Class Water Tech Team
26:53 - Targeting High-Impact Coastal Markets
28:38 - Strategic Marketing for Deep Tech Startups
29:57 - Military Leadership Lessons in Startup Life
34:17 - The Future of Desal
37:43 - Cutting Red Tape in Water Infrastructure Projects
39:17 - Top Advice for Climate Hardware Entrepreneurs
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